The corporation is establishing a program called “Music Revenue Sharing.”
Facebook has lately changed a number of things. Its parent firm has been rebranded Meta, and its sister business, Instagram, has been transforming into something more akin to TikTok, much to the dismay of its customers. Now, Facebook is tackling a contentious problem that has long dogged video services: ad money and licensed music.
Meta stated on Monday that users who create videos on Facebook may now earn money even if their films feature licensed music. The firm launched “Music Income Sharing,” which allows producers to incorporate licensed music while simultaneously receiving a portion of in-stream ad revenue.
According to Meta, this change will benefit both producers and music rights holders. Users had previously been permitted to incorporate licensed music in their videos, but they have not been able to commercialize such videos. With the new functionality, producers may now earn a 20% revenue share on films that are longer than 60 seconds and utilize licensed music. A separate stake would then go to the music’s rights holder as well as Meta, although the firm has yet to reveal the details of this element of the contract.
Songs used in videos must be from the Licensed Music collection. Songs by Tove Lo, Post Malone, and other prominent artists are among those that are eligible. Meta also underlined that the video must have graphics; the music cannot be the sole emphasis of the film. Facebook Reels are not currently included in this new project, but the firm has left the door open for the potential in the future.
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